Pinnacle Architectural Lighting
For five days, Traverse Image collaborated with Pinnacle Architectural Lighting at Realm Denver to capture multiple product lines and a full suite of brand photography. This wasn’t a single product launch — it was an intensive studio production designed to give Pinnacle a consistent, high-quality image library that could serve marketing, sales, and product documentation across all channels. From large rigging builds to balancing controlled soft white light with simulated sunlight, every detail was approached with the same care we bring to our documentary film work.
Our collaboration with Pinnacle was built on precision and trust. Their team provided a detailed shot list that allowed us to speak a shared creative language, identify gear needs early, and focus on the images that mattered most. Each fixture was captured with accurate scale, finish quality, and design detail — ensuring that the end results not only looked beautiful but also served the practical needs of distributors, specifiers, and clients.
This project is an example of how Traverse brings our field-tested adaptability into the studio. By applying the same storytelling mindset and attention to detail we use in expedition filmmaking, we delivered a cohesive body of stills that elevates Pinnacle’s brand identity while providing versatile, long-term assets. The work reflects our belief that every project — whether on a mountain, in a desert, or under controlled lights — is an opportunity to create something extraordinary.
Our work with Pinnacle included:
Over 500 fully professional still photography images for print and digital exhibition
Comprehensive product line captures with consistent brand representation
Custom overhead rigging and lighting design for precision and repeatability
High-resolution image sets optimized for web, print, sales, and distribution
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