Nite Ize - Life’s Adventure Kit campaign

We make products look good, mixed with the culture of the outdoors this campaign existed perfectly at the core values that make a Traverse Image production. One of the largest projects Traverse Image has worked on with other partners to help Nite Ize launch their “Life’s Adventure Kit Campaign”. With a bunch of deliverables ranging in various lengths, and a 6 month original shooting schedule, this project was massive. But the final products helped Nite Ize win multiple awards for their Run-Off Bags, and several other products that they produce for the outdoors.

Directed by - Thomas Kolicko

Production Manager & Producing - Stacey Fronek

Shot by: RC Walker

Edited by - Hunter Neiblum

Still Photography - Stephan Werk, Dustin Hall, and Thomas Kolicko

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Original Branded Copy

6 - Lifestyle Commercials

3 - Product Launch Videos

Still Photography Package

30 - Social Media Cut-downs


— From Concept —

— to Final Product —