Mountain Smith - The Hiking Viking Product Launch

Mountain Smith is one of those core Colorado outdoor recreation companies. When they approached us over beers to help them tell the story of The Hiking Viking, we were instantly all in! And wanting to grow epic beers to hang with the Viking.

They wanted a video that authentically captured the character of the Viking, his story of attempting to set the Fastest Known Time (FKT) on the Colorado Trail, and most importantly help them successfully fund a new product launch for an ultra-light endurance hiking pack, the Zerk 40L.

The video that we produced helped Mountain Smith raise almost $40,000 nearly $30,000 over their initial $10,000 goal.

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